Bootcamps, August 16th-18th

Security Unit Bootcamp: Making Sense of Hacking: Before, During and After

Organizer – Andrius Januta email:
Location – Office, Sporto st. 18, 616 meeting room
Date – August 16th-17th
Group size – 10-12 people
Location – Office, Sporto st. 18, 616 meeting room
Register HERE for this bootcamp.

Making sense before making sense a.k.a. intro
Part I

Part II

PSM bootcamp

Organizer – Jenni Strand, email:
Location – Office, Sporto st. 18, 714; 710; 709; 616; 614; 609; 509 meeting rooms & leisure zone
Date – August 18th

Opening Speech (Mats) Lounge area – 7th floor
Introduction to PO booth sessions
PO booth – session 1
PO booth – session 2
LUNCH (in the Canteen) + time to check mails
PO booth – session 3
Workshops in smaller groups
Presentations of the group discussions
Teambuilding activity
Dinner @ the office

Nordic Buyside Commercial Bootcamp

Organizer – Mats Persson, email:
Location – Office, Sporto st. 18, 112 meeting room
Date – August 18th

Start & Intro
Tableau reports
Billing project status incl. discussion
Global Holding groups
Client engagement / direct client
Buyer solution presentation

Sales Bootcamp Non-Nordics/ROW

Organizers – Sandra Andriuškienė, email:,
Bartosz Malinowski, email:
Location – Novotel hotel, Gedimino st. 16
Date – August 18th

Welcome coffee/tea
Opening & intro / Oli Whitten
Country updates / Commercial Leads
Intro to workshops
Workshops in groups

Stream 1: How to compete with the big guys (Google, Adobe, etc.)?
Moderator - David Roland

Stream 2: What are the bottlenecks inside Adform and how to deal with them?
Moderator - Hendrik Kempfert

Stream 3: Stream 3 - How self-service production suite helps to sell the Ad Server, upsell rich media & video ad serving & programmatic rich media & video.
Moderator - Karolis Strumskis

Presentations summarizing workshop discussion (10 min each)
Workshops in groups

Stream 1: Negotiations – how should we price in full stack pitches?
Moderator - Julian Baring

Stream 2: What new products/features/services do we need to be successful?
Moderator - Dax Vercauteren

Presentations summarizing workshop discussion (10 min each)
Workshops in groups

Stream 1: Best Practice Sharing "Selling consulting hours & professional services"
Moderators - Marc Hudoffsky & Oliver Schlüter

Stream 2 (for Brand Solutions): Outdoor Solutions
Moderator - Billy Jenkins

DMP session / Ashu Mathura
GHG session /  John Paul - James
Marketing update / Martin Larsen
Closing statements / Q&A
Dinner in Adform office

Publisher Platform

Organizer – Jörg Vogelsang, email
Location – Congress Avenue Hotel, Gedimino st. 12
Date – August 18th

Summary Business overview
Overview business cases
Product overview
Success case I
Success case II
Marketing overview
Onboarding team service unit & CS
BI dashboards
Wrap up
Team activity
Dinner @ the office



Each bootcamp organizer is responsible for the agenda and participants of it. If you have questions regarding bootcamps please contact directly the person organizing it:

Jenni Strand

PSM bootcamp

Mats Persson

Nordic Buyside Commercial Bootcamp

Sandra Andriuškienė

Sales Bootcamp Non-Nordics/ROW

Bartosz Malinowski

Sales Bootcamp Non-Nordics/ROW

Jörg Vogelsang

Team Publisher Platform